Chocolate Milk Conference: A Playful Event Invitation
This fictional event invitation was another opportunity for me to have fun with a project. This project was a chance to build a brand around the best beverage ever made and play with design in the print medium.
This project involved some precise sketching and ideating, and execution in Illustrator, and the final printing and photography.
The project resulted in the final paper invitation, and the included stickers and extras that fit inside.
Sketches
Putting the ideas on paper.
Style Guide
Brand structure and tone.
Colors & Symbols
The colors and symbols are familiar and easily to recognize.
Typography
The professional looking SF Pro typeface is welcoming but keeps it formal.
Final Shots
The final printed invitation.
Transparent Cover
The front of the invitation is printed on special transparent paper to mimic an actual jug.
There's More!
Opening the invitation reveals the included extras and the information inside the jug.
Fun Extras
The invitation includes branded stickers and a lanyard tag to bring to the event.
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